Mad Merchants of America
Merchant Marketing Calendar
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First Quarter 2026
January 2026: Fresh Starts & Organization
January 1 – New Year's Day:
January 13 – National Sticker Day:
January 19 – Martin Luther King Jr. Day:
February 2026: Romance, Sports & Heritage
Monthly Observance: Black History Month
February 1 – 68th Annual Grammy Awards:
February 6–22 – 2026 Winter Olympics:
February 14 – Valentine’s Day:
February 16 – Presidents' Day (US):
February 17 – Lunar New Year (Year of the Horse):
March 2026: Empowerment & Seasonal Shift
March 8 – International Women's Day:
March 15 – 98th Academy Awards (The Oscars):
March 17 – St. Patrick’s Day:
March 20 – First Day of Spring:
March 25 – MLB Opening Day:
Second Quarter 2026
April 2026: Renewal and Awareness
April 1 – April Fools' Day:
April 5 – Easter Sunday:
April 11 – National Pet Day:
April 15 – Tax Day:
April 22 – Earth Day:
May 2026: Appreciation and Early Summer
Monthly Observance – Mental Health Awareness Month:
May 4 – Star Wars Day:
May 5 – Cinco de Mayo:
May 10 – Mother’s Day:
May 25 – Memorial Day:
June 2026: Fun Outdoor Experiences
June 1–30 – Pride Month:
June 5 – World Environment Day:
June 11 – FIFA World Cup 2026 Begins:
June 19 – Juneteenth:
June 21 – Father’s Day:
June 21 – First Day of Summer / Summer Solstice:
Third Quarter 2026
July 2026: Mid-Summer Peaks, Global Sports & America’s 250th Anniversary
July 4 – Independence Day:
July 19 – FIFA World Cup 2026 Final:
June 21 – Father’s Day:
June 21 – First Day of Summer / Summer Solstice:
August 2026: Peak Back-to-School & Niche Awareness
August 1 – Start of Back-to-School Month:
August 8 – International Cat Day:
August 19 – World Photography Day:
August 26 – International Dog Day:
September 2026: Seasonal Transitions
September 7 – Labor Day:
September 11 – Rosh Hashanah begins:
September 15 – Hispanic Heritage Month begins:
September 19 – Oktoberfest begins:
September 22 – First Day of Fall:
Fourth Quarter 2026
October 2026: Autumn & Early Prep
October 1 – International Coffee Day:
October 12 – Indigenous Peoples' Day / Columbus Day:
October 31 – Halloween:
November 2026: The "Cyber Five" & Global Sales
November 3 – US Election Day:
November 11 – Singles' Day:
November 26 – Thanksgiving:
November 27 – Black Friday:
November 28 – Small Business Saturday:
November 30 – Cyber Monday:
December 2026: Gifting & Year-End Closure
December 4–12 – Hanukkah:
December 14 – Green Monday / Free Shipping Day:
December 19 – Super Saturday (Panic Saturday):
December 24–25 – Christmas Eve & Christmas Day:
December 31 – New Year’s Eve:
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